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| LEADER |
00000cam a2200000 a 4500 |
| 001 |
019195 |
| 003 |
UAHC_CL |
| 005 |
20170803121727.0 |
| 008 |
010822b xx j 000 1 eng |
| 020 |
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| 040 |
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|a UAHC_CL
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| 082 |
0 |
4 |
|a 659.1042 M435p
|
| 100 |
1 |
|
|a Mattelart, Armand
|d 1936-
|
| 245 |
1 |
3 |
|a La publicidad.
|
| 250 |
|
|
|a 1a.ed.
|
| 260 |
|
|
|b Paidós
|c 1991
|a Barcelona, España
|
| 300 |
|
|
|a 135 p.
|
| 490 |
0 |
|
|a Paidós comunicación
|v 45
|
| 650 |
|
4 |
|a PUBLICIDAD
|
| 650 |
|
4 |
|a ADMINISTRACION DE LA PUBLICIDAD
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| 650 |
|
4 |
|a PROPAGANDA
|x ASPECTOS S
|
| 900 |
|
|
|a 659.104 MAT
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_104000000000000_MAT
|7 0
|8 General
|9 38485
|a BC
|b BC
|c General
|d 2017-08-03
|l 0
|o 659.104 MAT
|p 1309672
|r 2026-01-13 00:00:00
|t 1
|w 2017-08-03
|y BK
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| 999 |
|
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|c 19195
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