| Item Description: | The choice of a product or products you want to export determines your future presence in the international market. The choice of a wrong product, unacceptable to product customers in the target market, will force you out of international business in little time. Therefore, the key issue that confronts you when you get down drawing up your international business strategy is the choice of the product(s) you will market abroad. It is the most critical issue in your international market planning process because it can make or break a prospective exporter/exporting company. The answer to the question of acceptable product selection for export largely hinges on the choice of the target market. Unless the product being intended to export matches the requirements of the target market, the business person cannot hope to succeed there. |
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