Ethnicity, Inc. /
Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices...
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| Format: | Libro |
| Language: | English |
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Chicago
The University of Chicago Press
2009
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| Summary: | Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption. |
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| Physical Description: | 234 p. |
| Audience: | Antropología |
| ISBN: | 9780226114729 |