Estrategias de branding para productos agroalimentarios : modelo de actitud y gestión de los consumidores /

Bibliographic Details
Main Author:	Orjuela Ramirez, Daniel Felipe (Author)
Format:	Electronic eBook
Language:	Spanish
Published:	Bogotá D.C., Colombia : Corporación Universitaria Minuto de Dios - UNIMINUTO, [2020]
Subjects:	Consumer behavior > Colombia. Consumers' preferences. Positioning (Advertising) Branding (Marketing) Farm produce > Marketing.
Online Access:	Digitalia Hispánica

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