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|a Strategic marketing management.
|l Spanish
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|a La estrategia básica de marketing.
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|a [Madrid, España] :
|b Ediciones Díaz de Santos,
|c [2022]
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| 300 |
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|a 1 online resource.
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|a Biblioteca de manuales prácticos de marketing
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|a "Toda acción de marketing, para ser eficaz, debe formar parte de un esquema global armónico y coherente: la estrategia básica de marketing. Este manual analiza su estructuración y desarrollo"--Cover.
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|a Strategic marketing management. Spanish.
|t Estrategia básica de marketing.
|d [Madrid, España] : Ediciones Díaz de Santos, [1989]
|z 9788487189333
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| 830 |
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|a Biblioteca de manuales prácticos de marketing ;
|v 6.
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|a Premium collection: 2024
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