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|a Batey, Mark,
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|a Brand meaning.
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|s (San Martín)
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|a El significado de la marca :
|b cómo y por qué ponemos sentido a productos y servicios /
|c Mark Batey ; traducción, Paula San Martín.
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|a Buenos Aires :
|b eBook Granica,
|c [2013]
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|a 1 online resource :
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|a Management. Comunicación
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|a Online resource; title from ePub title page (Digitalia, viewed September 15, 2025)
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|a Branding (Marketing)
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|a Product management.
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|a San Martín, Paula,
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|i Translation of:
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|a Granica
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|i Print version:
|a Batey, Mark.
|s Brand meaning. Spanish (San Martín).
|t Significado de la marca.
|d Buenos Aires : Granica, [2013]
|z 9789506417291
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| 830 |
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|a Management (Granica).
|p Comunicación.
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|u https://www.digitaliapublishing.com/a/85620/
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|a Premium collection: 2025
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