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Hacia el reto de marcas sostenibles /

Main Authors: López-Medina, Juan-Diego (Author), París Restrepo, Rafael Mauricio (Author), Arboleda Pereira, John Fredy (Author), López Campo, Liliana (Author)
Format: Electronic eBook
Language:Spanish
Published: Medellín, Antioquia, Colombia : Universidad Católica Luis Amigó, 2019.
Subjects:
Green marketing.
Branding (Marketing)
Sustainability.
Social responsibility of business.
Textile industry > Colombia.
Communication in organizations.
Online Access:Digitalia Hispánica

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