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Marketing : conceptos y aplicaciones /

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Main Authors: Giraldo Oliveros, Mario Eduardo (Author), Ortiz Velásquez, Mauricio (Author), De Castro Abello, Marisabella (Author)
Format: Electronic eBook
Language:Spanish
Published: Área metropolitana de Barranquilla, Colombia : Universidad del Norte Editorial, [2021]
Series:Textos guía UN.
Subjects:
Marketing > Management.
Marketing.
Market segmentation.
Consumer behavior.
Electronic books.
Online Access:Digitalia Hispánica
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9789587892451

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