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Semiótica del consumo : una aproximación a la publicidad desde sus signos /

Main Author: Yalán Dongo, Eduardo (Author)
Format: Electronic eBook
Language:Spanish
Published: Lima : Universidad Peruana de Ciencias Aplicadas, [2018]
Subjects:
Publicity.
Semiotics in advertising.
Communication in marketing.
Signs and signboards.
Consumption (Economics)
Electronic books.
Online Access:Digitalia Hispánica
Physical Description:1 online resource. : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9786123181666
6123181661
9786123181659
6123181653

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