|
|
|
|
| LEADER |
00000nam a22000001 4500 |
| 001 |
bslw10045324 |
| 005 |
20230417115340.0 |
| 006 |
m o d |
| 007 |
cr un ---uuuua |
| 008 |
230417s2013 ck a ob 000 0 spa d |
| 020 |
|
|
|a 9789586488693
|
| 020 |
|
|
|a 9789586488709
|q (e-ISBN)
|
| 035 |
|
|
|a 38258
|
| 040 |
|
|
|a UtOrBLW
|b eng
|e rda
|c UtOrBLW
|
| 050 |
|
4 |
|a HF5415.13
|b .H69 2013
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 100 |
1 |
|
|a Hoyos Ballesteros, Ricardo,
|e author.
|
| 245 |
1 |
0 |
|a Plan de marketing :
|b diseño, implementación y control /
|c M.Sc. Ricardo Hoyos Ballesteros.
|
| 250 |
|
|
|a Primera edición.
|
| 264 |
|
1 |
|a Bogotá, Colombia :
|b ECOE Ediciones :
|b Universidad Sergio Arboleda,
|c 2013.
|
| 300 |
|
|
|a 1 online resource (xvii, 205 pages) :
|b illustrations (some color)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Ciencias empresariales. Mercadeo y ventas
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Business planning.
|
| 830 |
|
0 |
|a Colección Ciencias Empresariales.
|p Área Mercadeo y ventas.
|
| 856 |
4 |
0 |
|u http://vlex.com/source/38258
|
