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| 020 |
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|a 9789587717198
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| 020 |
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|a 9789587717204
|q (eISBN)
|
| 035 |
|
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|a 38681
|
| 040 |
|
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|a UtOrBLW
|b eng
|e rda
|c UtOrBLW
|
| 050 |
|
4 |
|a HF5415
|b .H69 2019
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 100 |
1 |
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|a Hoyos Ballesteros, Ricardo,
|e author.
|
| 245 |
1 |
0 |
|a Plan de marketing :
|b diseño, implementación y control : con enfoque en gerencia de mercadeo /
|c Ricardo Hoyos Ballesteros.
|
| 250 |
|
|
|a Segunda edición.
|
| 264 |
|
1 |
|a Bogotá, Colombia :
|b Ecoe Ediciones,
|c 2019.
|
| 300 |
|
|
|a 1 online resource (152 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Colección Ciencias Empresariales. Área Mercadeo y ventas
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Business planning.
|
| 830 |
|
0 |
|a Colección Ciencias Empresariales.
|p Área Mercadeo y ventas.
|
| 856 |
4 |
0 |
|u http://vlex.com/source/38681
|
