Tourism, food and places: official promotion images of Northwestern Argentina
The article addresses some aspects about the links between food, tourism and places and in particular how this link is defined through official public strategies to attract tourists. Its aim is to analyze how Jujuy and Salta’s gastronomy is portrayed as a tourist attraction related to specific place...
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| Formato: | Online |
| Lenguaje: | español |
| Publicado: |
Universidad Academia de Humanismo Cristiano
2021
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| Acceso en línea: | https://revistas.academia.cl/index.php/esp/article/view/2046 |
| Sumario: | The article addresses some aspects about the links between food, tourism and places and in particular how this link is defined through official public strategies to attract tourists. Its aim is to analyze how Jujuy and Salta’s gastronomy is portrayed as a tourist attraction related to specific places. The research seeks to know how official tourist promotion suggests places and experiences to set the encounter between tourists and gastronomy. In order to do that the paper considers three major topics: 1) gastronomy and food as tourist attractions; 2) actors that participate in gastronomic consumption according to advertising; 3) places chosen by tourist promotion to be involved in gastronomic activities. The analysis shows what ideas and images are involved in Jujuy and Salta’s tourist promotion to built associations between gastronomy and place. It also exhibits how these associations refer to cultural heritage. In addition, the article reveals the main role some areas and environments have as constitutive elements for the tourist experiences that are proposed. |
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