Descripción
Publicado:Vol. 1, no. 1 (July 1936)-
Notas:Title from title screen (JSTOR, viewed Sept. 14, 2004).
Apr. issues for 1940-1942 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-1941.
Frecuencia de Publicación:Quarterly
Formato:Mode of access: World Wide Web.
ISSN:1547-7185
0022-2429
Publicación relacionada:Formed by the union of: American marketing journal (Online), and: National marketing review (Online).
Acceso:License restrictions may limit access.