DIY marketing.

Authors invariably think that their publishers should be doing more to publicize their work, and despair when their brilliant if singular idea is passed up in favor of the latest thing. The Scattered Authors Society is a group of children's authors in Great Britain who have decided to tackle the iss...

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Bibliographic Details
Published in:Bookseller no. 5078; p. 12
Main Author: Lewis, Richard
Format: Article
Published: Bookseller Media Ltd 5/23/2003
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Online Access:View this record in EBSCOhost
Description
Summary:Authors invariably think that their publishers should be doing more to publicize their work, and despair when their brilliant if singular idea is passed up in favor of the latest thing. The Scattered Authors Society is a group of children's authors in Great Britain who have decided to tackle the issue of publicity. Business writer, Ros Jay was tired of giving ideas to publishers and seeing them getting dropped in mid-way. So, she published her book, 'Kids & Co: Winning Business Tactics for Every Family,' under her own imprint called White Ladder Press, with her partner Richard Craze, another writer.