Multidimensions of Media Multitasking and Adaptive Media Selection.

This study identifies 11 basic cognitive dimensions of media multitasking behaviors based upon resource theories. These dimensions provide a conceptual framework to help compare and synthesize media multitasking studies. In addition, using 2 empirical data sets, we examine how these cognitive dimens...

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Detalles Bibliográficos

Publicado en:	Human Communication Research Vol. 41; no. 1; pp. 102 - 128
Autores principales:	Wang, Zheng, Irwin, Matthew, Cooper, Cody, Srivastava, Jatin
Formato:	Artículo
Publicado:	Oxford University Press / USA Jan2015
Materias:	Adaptability (Personality) Multidimensional scaling Computer multitasking Advertising media planning Cognitive ability in science
Acceso en línea:	Ver este registro en EBSCOhost