How to Make Loss Aversion Disappear and Reverse: Tests of the Decision by Sampling Origin of Loss Aversion.
One of the most robust empirical findings in the behavioral sciences is loss aversion--the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses peop...
| Publicado en: | Journal of Experimental Psychology. General Vol. 144; no. 1; pp. 7 - 12 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
American Psychological Association
Feb2015
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |