How to Make Loss Aversion Disappear and Reverse: Tests of the Decision by Sampling Origin of Loss Aversion.

One of the most robust empirical findings in the behavioral sciences is loss aversion--the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses peop...

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Publicado en:Journal of Experimental Psychology. General Vol. 144; no. 1; pp. 7 - 12
Autores principales: Walasek, Lukasz, Stewart, Neil
Formato: Artículo
Publicado: American Psychological Association Feb2015
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Feb2015
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        atl: How to Make Loss Aversion Disappear and Reverse: Tests of the Decision by Sampling Origin of Loss Aversion.
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          Walasek, Lukasz
          Stewart, Neil
        affil: University of Warwick
      su:
        Decision making
        Memory
        Loss aversion
        Psychological experiments
        Brain function localization
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        subj:
          Decision making
          Memory
          Loss aversion
          Psychological experiments
          Brain function localization
      keyword:
        context
        decision by sampling
        loss aversion
        prospect theory
        context
        decision by sampling
        loss aversion
        prospect theory
      ab: One of the most robust empirical findings in the behavioral sciences is loss aversion--the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. In 4 experiments, we tested this proposition by manipulating the range of gains and losses that individuals saw during the process of eliciting their loss aversion. We were able to find loss aversion, loss neutrality, and even the reverse of loss aversion.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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