Interactive Marketing the Old-Fashioned Way: Publisher applies contest strategy to sell African American mystery.

Presents information on the interactive contest strategy used to sell the mystery novel "Who Killed Tiffany Jones?," by Mavis Kaye and published under the Amistad imprint in the U.S. Grand prize for the contest; Other books that used the concept of involving readers as a marketing strategy; Backgrou...

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Detalles Bibliográficos
Publicado en:	Black Issues Book Review Vol. 5; no. 4; pp. 48 - 49
Autor principal:	Townes, Glenn
Formato:	Artículo
Publicado:	Target Market News Jul/Aug2003
Materias:	Book advertising Who Killed Tiffany Jones? (Book) Contests Kaye, Mavis Amistad Press (Company)
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Presents information on the interactive contest strategy used to sell the mystery novel "Who Killed Tiffany Jones?," by Mavis Kaye and published under the Amistad imprint in the U.S. Grand prize for the contest; Other books that used the concept of involving readers as a marketing strategy; Background on Amistad Press.