Interactive Marketing the Old-Fashioned Way: Publisher applies contest strategy to sell African American mystery.
Presents information on the interactive contest strategy used to sell the mystery novel "Who Killed Tiffany Jones?," by Mavis Kaye and published under the Amistad imprint in the U.S. Grand prize for the contest; Other books that used the concept of involving readers as a marketing strategy; Backgrou...
| Publicado en: | Black Issues Book Review Vol. 5; no. 4; pp. 48 - 49 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Target Market News
Jul/Aug2003
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |