'We Care', and 'They Need Help': The Disabled in the Print Media.
In this paper, we examine the way a leading Malaysian newspaper represents the act of charitable giving on the part of big corporate organisations that take on the role of benefactor in order to fulfil their corporate social responsibilities. Drawing on the methodology of critical discourse analysis...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 22; pp. 17 - 32 |
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| Autores principales: | , |
| Formato: | Artículo |
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Universiti Putra Malaysia
2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=102650163&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 102650163 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: 2014 vid: 22 pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 102650163 ppf: 17 ppct: 15 formats: fmt: @attributes: type: P size: 7MB tig: atl: 'We Care', and 'They Need Help': The Disabled in the Print Media. aug: au: Don, Zuraidah Mohd Ang Pei Soo affil: Department of English Language, Faculty of Languages and Linguistics, University of Malaya, 50603 Kuala Lumpur, Malaysia su: Social media Malaysian newspapers Social structure Social responsibility Critical discourse analysis sug: subj: Social media Malaysian newspapers Social structure Social responsibility Critical discourse analysis keyword: Critical Discourse Analysis disabled news objectification ab: In this paper, we examine the way a leading Malaysian newspaper represents the act of charitable giving on the part of big corporate organisations that take on the role of benefactor in order to fulfil their corporate social responsibilities. Drawing on the methodology of critical discourse analysis, we examine extracts from four newspaper reports selected from a corpus of 179 texts. The aim of the analysis is to find out how the news reports represent the charitable act (i.e. the donation), the organisation performing the act (i.e. the benefactor), and the object of the act (i.e. the recipient) in its report of the charitable event. This question is critical because the answer reveals the unequal distribution of power in the relationship constructed between benefactor and recipient. We also set out to discover how the different voices are incorporated into the writer's voice. The analysis reveals in addition the manner in which the discourse of charitable giving becomes inextricably entwined with the discourse of advertising and promotion. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2014 holdings: @attributes: islocal: N |
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