| Sumario: | Taking charge of a highly successful company may be a more daunting challenge than joining one that needs an overhaul. Your chief rivals are likely to get more competitive, because they have to. This is the position of Larry Finlay, who became managing director at Transworld Inc. earlier this year. In 1982, Paul Scherer had taken the helm at Transworld: an appointment that marked the beginning of a golden era for the company. Finlay says that the joint m.d. arrangement was always intended to be temporary — even though it was not advertised as such at the time. Transworld is also evangelically commercial. One might describe the company as marketing led; but that would imply, wrongly according to Finlay, that the sales and marketing departments have the dominant influence on policy. A distinctive quality of the company is the long service of its staff and authors.
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