Keeper of the flame.
Taking charge of a highly successful company may be a more daunting challenge than joining one that needs an overhaul. Your chief rivals are likely to get more competitive, because they have to. This is the position of Larry Finlay, who became managing director at Transworld Inc. earlier this year....
| Publicado en: | Bookseller no. 5083; pp. 26 - 29 |
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| Formato: | Artículo |
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Bookseller Media Ltd
6/27/2003
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=10275726&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 10275726 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 6/27/2003 iid: 5083 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 10275726 ppf: 26 ppct: 3 formats: fmt: @attributes: type: T tig: atl: Keeper of the flame. aug: au: Clee, Nicholas su: Finlay, Larry Corporate directors Transworld Publishers Ltd. Business success Marketing sug: subj: Finlay, Larry Corporate directors Transworld Publishers Ltd. Business success Marketing ab: Taking charge of a highly successful company may be a more daunting challenge than joining one that needs an overhaul. Your chief rivals are likely to get more competitive, because they have to. This is the position of Larry Finlay, who became managing director at Transworld Inc. earlier this year. In 1982, Paul Scherer had taken the helm at Transworld: an appointment that marked the beginning of a golden era for the company. Finlay says that the joint m.d. arrangement was always intended to be temporary — even though it was not advertised as such at the time. Transworld is also evangelically commercial. One might describe the company as marketing led; but that would imply, wrongly according to Finlay, that the sales and marketing departments have the dominant influence on policy. A distinctive quality of the company is the long service of its staff and authors. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2003 holdings: @attributes: islocal: N |
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