The Interactivity of Corporate Websites: A Comparative Study.
This paper reports on the results of a study on a corpus of corporate websites of British and Italian Micro, Small and Medium Enterprises communicating in English, with reference to their degree of interactivity with their (prospective) customers. The comparison of the communicative and linguistic s...
| Publicado en: | Textus Vol. 26; no. 1; pp. 45 - 56 |
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| Formato: | Artículo |
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Carocci Editore
Jan-Apr2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=103039458&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 103039458 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 18243967 1C1D jtl: Textus issn: 18243967 maglogo: N pubinfo: dt: Jan-Apr2013 vid: 26 iid: 1 pid: 23998 pub: Carocci Editore artinfo: ui: 103039458 ppf: 45 ppct: 11 formats: fmt: @attributes: type: P size: 3.7MB tig: atl: The Interactivity of Corporate Websites: A Comparative Study. aug: au: Facchinetti, Roberta su: Computer networks in business enterprises Websites Computer networks Small business Business communication sug: subj: Computer networks in business enterprises Websites Computer networks Small business Business communication keyword: British and Italian SMEs communicative strategies corporate websites linguistic interactivity ab: This paper reports on the results of a study on a corpus of corporate websites of British and Italian Micro, Small and Medium Enterprises communicating in English, with reference to their degree of interactivity with their (prospective) customers. The comparison of the communicative and linguistic strategies enacted by the two sets of firms testifies to the fact that British SMEs appear to be more inclined than Italian ones to a dialogue with their customers. Specifically, their corporate communication focuses on the interests and opinions of their customers, so as to set up a relationship with them and increase their degree of satisfaction and loyalty. In contrast, the websites of Italian SMEs seem to be more self-centred and more focussed on the presentation of their products than on the interaction with their customers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Textus is the property of Carocci Editore and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Textus holder: Carocci Editore dt: @attributes: year: 2013 holdings: @attributes: islocal: N |
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