Testing Moderators of Message Framing Effect: A Motivational Approach.

A 2 (frame: gain vs. loss) × 2 (evaluative input: high vs. low) × 3 (target behavior: sunscreen, self-exam, and indoor tanning) quasi-experimental study (N = 452) was conducted to test moderators of message framing effect. The results showed that effectiveness of a frame is a function of its evaluat...

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Publicado en:	Communication Research Vol. 42; no. 5; pp. 626 - 649
Autores principales:	Shen, Lijiang, Mercer Kollar, Laura Min
Formato:	Artículo
Publicado:	Sage Publications Inc. Jul2015
Materias:	Frames (Social sciences) Persuasion (Psychology) Motivation (Psychology) Message processing (Telecommunication) Skin cancer Tanning (Suntan) beds Sunscreens (Cosmetics)
Acceso en línea:	Ver este registro en EBSCOhost