Testing Moderators of Message Framing Effect: A Motivational Approach.
A 2 (frame: gain vs. loss) × 2 (evaluative input: high vs. low) × 3 (target behavior: sunscreen, self-exam, and indoor tanning) quasi-experimental study (N = 452) was conducted to test moderators of message framing effect. The results showed that effectiveness of a frame is a function of its evaluat...
| Publicado en: | Communication Research Vol. 42; no. 5; pp. 626 - 649 |
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| Autores principales: | , |
| Formato: | Artículo |
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Sage Publications Inc.
Jul2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=103279684&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 103279684 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00936502 CRX jtl: Communication Research issn: 00936502 maglogo: Y pubinfo: dt: Jul2015 vid: 42 iid: 5 pid: 344 pub: Sage Publications Inc. artinfo: ui: 103279684 10.1177/0093650213493924 ppf: 626 ppct: 23 formats: tig: atl: Testing Moderators of Message Framing Effect: A Motivational Approach. aug: au: Shen, Lijiang Mercer Kollar, Laura Min affil: University of Georgia, Athens, GA, USA su: Frames (Social sciences) Persuasion (Psychology) Motivation (Psychology) Message processing (Telecommunication) Skin cancer Tanning (Suntan) beds Sunscreens (Cosmetics) sug: subj: Frames (Social sciences) Persuasion (Psychology) Motivation (Psychology) Toilet Preparation Manufacturing Message processing (Telecommunication) Skin cancer Tanning (Suntan) beds Sunscreens (Cosmetics) keyword: BAS BIS detection evaluative input message framing prescriptive prevention proscriptive skin cancer BAS BIS detection evaluative input message framing prescriptive prevention proscriptive skin cancer ab: A 2 (frame: gain vs. loss) × 2 (evaluative input: high vs. low) × 3 (target behavior: sunscreen, self-exam, and indoor tanning) quasi-experimental study (N = 452) was conducted to test moderators of message framing effect. The results showed that effectiveness of a frame is a function of its evaluative input. There was evidence that the gain frame is more effective for prevention behavior and the loss frame for detection behavior. There was no evidence that proscriptive vs. prescriptive behaviors moderated framing effect. Data also suggested that dispositional motivations can be a moderator of message framing effect, but might be contingent upon level of evaluative input and type of behavior. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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