Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations.
Since the release of the Apple iPad and the explosion of consumer demand for tablet PCs, a number of companies are entering into the tablet PC market, creating a situation that is becoming more fiercely competitive, complex, and difficult to predict. Under the singularity of the Korean tablet PC mar...
| Publicado en: | Behaviour & Information Technology Vol. 32; no. 11; pp. 1177 - 1191 |
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| Autores principales: | , , |
| Formato: | equations & formulas research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Nov2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=104151042&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 104151042 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: Nov2013 vid: 32 iid: 11 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 104151042 91735099 10.1080/0144929X.2011.634435 104151042 ppf: 1177 ppct: 14 formats: tig: atl: Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations. aug: au: Choi, Jae Young Shin, Jungwoo Lee, Jongsu affil: Center for Growth Engine Industries, Korea Institute for Industrial Economics and Trade (KIET), 66, Hoegiro, Dongdaemun-gu,Seoul, South Korea sug: subj: International Business Statistics and Numerical Data Computers, Hand-Held Forecasting Human Surveys Interviews Female Male Data Analysis Software Adolescence Adult Middle Age Computers, Hand-Held Economics Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Female Male ab: Since the release of the Apple iPad and the explosion of consumer demand for tablet PCs, a number of companies are entering into the tablet PC market, creating a situation that is becoming more fiercely competitive, complex, and difficult to predict. Under the singularity of the Korean tablet PC market, into which both the iPad and Galaxy Tab (with an Android operating system) were simultaneously released, this study closely analyses consumer preferences for tablet PCs. It uses the Bayesian mixed logit model, which can reflect consumers’ heterogeneous preferences based on data collected from a conjoint method, and using the estimates of the consumer utility function with model verification, it offers forecasts for the tablet PC market under six likely situations. pubtype: Academic Journal doctype: equations & formulas research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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