Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations.
Since the release of the Apple iPad and the explosion of consumer demand for tablet PCs, a number of companies are entering into the tablet PC market, creating a situation that is becoming more fiercely competitive, complex, and difficult to predict. Under the singularity of the Korean tablet PC mar...
| Publicado en: | Behaviour & Information Technology Vol. 32; no. 11; pp. 1177 - 1191 |
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| Autores principales: | , , |
| Formato: | equations & formulas research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Nov2013
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| Acceso en línea: | Ver este registro en EBSCOhost |