Assessing corporate social responsibility in China's sports lottery administration and its influence on consumption behavior.
The purpose of this study was to identify and examine consumer perception of corporate social responsibility (CSR) in China's sports lottery industry, and the effect of perceived CSR initiatives on sports lottery consumption behavior. Research participants (N = 4,980), selected based on a computer-g...
| Publicado en: | Journal of Gambling Studies Vol. 28; no. 3; pp. 515 - 541 |
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| Autores principales: | , , , , , , , |
| Formato: | research Journal Article |
| Publicado: |
Springer Nature
Sep2012
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| Acceso en línea: | Ver este registro en EBSCOhost |