Assessing corporate social responsibility in China's sports lottery administration and its influence on consumption behavior.
The purpose of this study was to identify and examine consumer perception of corporate social responsibility (CSR) in China's sports lottery industry, and the effect of perceived CSR initiatives on sports lottery consumption behavior. Research participants (N = 4,980), selected based on a computer-g...
| Publicado en: | Journal of Gambling Studies Vol. 28; no. 3; pp. 515 - 541 |
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| Autores principales: | , , , , , , , |
| Formato: | research Journal Article |
| Publicado: |
Springer Nature
Sep2012
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=104365940&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 104365940 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10505350 4NI jtl: Journal of Gambling Studies issn: 10505350 maglogo: N pubinfo: dt: Sep2012 vid: 28 iid: 3 pid: 237 pub: Springer Nature place: New York, New York artinfo: ui: 104365940 NLM21927807 2011676866 10.1007/s10899-011-9270-0 NLM21927807 104365940 ppf: 515 ppct: 26 formats: tig: atl: Assessing corporate social responsibility in China's sports lottery administration and its influence on consumption behavior. aug: au: Li H Zhang JJ Mao LL Min SD Li, Hai Zhang, James J Mao, Luke Lunhua Min, Sophia D affil: Sport Events Research Center, School of Sport Economics and Management, Shanghai University of Sport, Shanghai, People's Republic of China sug: subj: Gambling Psychosocial Factors Public Opinion Social Responsibility Adult China Female Economics Gambling Economics Human Male Middle Age Regression Sports Time Factors Young Adult Adult: 19-44 years Middle Aged: 45-64 years Female Male ab: The purpose of this study was to identify and examine consumer perception of corporate social responsibility (CSR) in China's sports lottery industry, and the effect of perceived CSR initiatives on sports lottery consumption behavior. Research participants (N = 4,980), selected based on a computer-generated, randomly stratified multistage sampling process, comprised Chinese residents who had purchased sports lottery tickets in the past 12 months. They completed a questionnaire that was derived from a qualitative research process. A factor analysis extracted two factors associated with perceptions of CSR in China's sports lottery administration: Regulatory and Prevention Responsibilities and Product Development Responsibility. Logistic regression analyses revealed that these two factors were influential of consumer behavior (i.e., relative and absolute expenditure, purchasing frequency, and time commitment). This study represents an initial effort to understand the dimensions of perceived CSR associated with Chinese sports lottery. The findings signify the importance of enforcing CSR in sports lottery administration. pubtype: Academic Journal doctype: research Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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