Searching for a new way to reach patrons: a search engine optimization pilot project at Binghamton University libraries.
Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University...
| Publicado en: | Journal of Web Librarianship Vol. 2; no. 4; pp. 525 - 548 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Oct-Dec2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=105497396&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 105497396 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 19322909 31RH jtl: Journal of Web Librarianship issn: 19322909 maglogo: N pubinfo: dt: Oct-Dec2008 vid: 2 iid: 4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 105497396 2010245334 10.1080/19322900802484248 105497396 ppf: 525 ppct: 23 formats: tig: atl: Searching for a new way to reach patrons: a search engine optimization pilot project at Binghamton University libraries. aug: au: Rushton EE Kelehan MD Strong MA affil: Binghamton University Library, P.O. Box 6012, Binghamton, NY 13902; erushton@binghamton.edu sug: subj: Information Seeking Behavior Libraries, Academic Marketing Web Search Engines Website Development Colleges and Universities New York Descriptive Statistics Metadata New York Pilot Studies Statistics Students, College Human ab: Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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