Searching for a new way to reach patrons: a search engine optimization pilot project at Binghamton University libraries.
Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University...
| Published in: | Journal of Web Librarianship Vol. 2; no. 4; pp. 525 - 548 |
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| Main Authors: | , , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Oct-Dec2008
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| Online Access: | View this record in EBSCOhost |