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Marketing and Internet professionals' fiduciary responsibility: a perspective on spyware.

While Internet usage has become a widely accepted marketing vehicle, ethical issues continue to develop without clear guidance. Today controversies abound regarding 'passive devices' technologies for collecting information about Internet users. Passive data collection techniques include such softwar...

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Published in:Journal of Internet Commerce Vol. 5; no. 3; pp. 109 - 127
Main Authors: Marshall KP, Swartwout N
Format: tables/charts Journal Article
Published: Taylor & Francis Ltd 2006
Online Access:View this record in EBSCOhost
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      pub: Taylor & Francis Ltd
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        atl: Marketing and Internet professionals' fiduciary responsibility: a perspective on spyware.
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          Marshall KP
          Swartwout N
        affil: Alcorn State University-MBA Program, 9 Campus Drive Natchez, MS 39122; kimball.p.marshall@netzero.net
      sug:
        subj:
          Internet Utilization
          Privacy and Confidentiality
          Software
          Cultural Values
          Internet Ethical Issues
          Marketing
          World Wide Web
      ab: While Internet usage has become a widely accepted marketing vehicle, ethical issues continue to develop without clear guidance. Today controversies abound regarding 'passive devices' technologies for collecting information about Internet users. Passive data collection techniques include such software devices as adware, cookies, spyware, and web bugs. This paper reviews these software devices and presents a 'cultural lag' perspective to explain the lack of clear ethical guidelines for their use. Fiduciary considerations are proposed as a basis for ethical guidelines, codes of ethics of major computer programming, information systems, and marketing professional associations are reviewed, and recommendations are offered to facilitate the development and acceptance of appropriate guidelines.
      pubtype: Academic Journal
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        tables/charts
        Journal Article
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    language: English
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