Evidence of a dose-response relationship between 'truth' antismoking ads and youth smoking prevalence.

OBJECTIVES: In early 2000, the American Legacy Foundation launched the national 'truth' campaign, the first national antismoking campaign to discourage tobacco use among youths. We studied the impact of the campaign on national smoking rates among US youths (students in grades 8, 10, and 12). METHOD...

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Publicado en:American Journal of Public Health Vol. 95; no. 3; pp. 425 - 432
Autores principales: Farrelly MC, Davis KC, Haviland ML, Healton CG, Messeri P
Formato: research tables/charts Journal Article
Publicado: American Public Health Association Mar2005
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Mar2005
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        atl: Evidence of a dose-response relationship between 'truth' antismoking ads and youth smoking prevalence.
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          Farrelly MC
          Davis KC
          Haviland ML
          Healton CG
          Messeri P
        affil: RTI International, 3040 Cornwallis Rd, Research Triangle Park, NC 27709; mcf@rti.org
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        subj:
          Adolescent Behavior
          Advertising
          Dose-Response Relationship
          Health Education
          Smoking Prevention and Control
          Smoking Trends
          Truth Disclosure
          Adolescence
          Age Factors
          Child
          Communications Media
          Confidence Intervals
          Data Analysis Software
          Descriptive Statistics
          Epidemiological Research
          Female
          Funding Source
          Male
          Multiple Logistic Regression
          Odds Ratio
          P-Value
          Prevalence
          Quasi-Experimental Studies
          School Health
          Self Report
          Smoking Epidemiology
          Statistical Significance
          Stratified Random Sample
          Surveys
          T-Tests
          United States
          Human
          Adolescent: 13-18 years
          Child: 6-12 years
          Female
          Male
      ab: OBJECTIVES: In early 2000, the American Legacy Foundation launched the national 'truth' campaign, the first national antismoking campaign to discourage tobacco use among youths. We studied the impact of the campaign on national smoking rates among US youths (students in grades 8, 10, and 12). METHODS: We used data from the Monitoring the Future survey in a pre/post quasi-experimental design to relate trends in youth smoking prevalence to varied doses of the 'truth' campaign in a national sample of approximately 50000 students in grades 8, 10, and 12, surveyed each spring from 1997 through 2002. RESULTS: Findings indicate that the campaign accounted for a significant portion of the recent decline in youth smoking prevalence. We found that smoking prevalence among all students declined from 25.3% to 18.0% between 1999 and 2002 and that the campaign accounted for approximately 22% of this decline. CONCLUSIONS: This study showed that the campaign was associated with substantial declines in youth smoking and has accelerated recent declines in youth smoking prevalence.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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