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Awareness and perceptions of the Johnson & Johnson campaign for nursing's future: views from nursing students, RNs, and CNOs.

Johnson & Johnson launched the Campaign in February 2002. Data from surveys of nursing students, RNs, and CNOs reflect a high level of awareness of several key elements of the Campaign - advertisements, recruitment materials, the discovernursing. com Web site, and regional 'Promise of Nursing' fundr...

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Published in:Nursing Economic$ Vol. 23; no. 4; pp. 150 - 158
Main Authors: Donelan K, Buerhaus PI, Ulrich BT, Norman L, Dittus R
Format: research tables/charts Journal Article
Published: Jannetti Publications, Inc. Jul/Aug2005
Online Access:View this record in EBSCOhost
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      dt: Jul/Aug2005
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        atl: Awareness and perceptions of the Johnson & Johnson campaign for nursing's future: views from nursing students, RNs, and CNOs.
      aug:
        au:
          Donelan K
          Buerhaus PI
          Ulrich BT
          Norman L
          Dittus R
        affil: Senior Scientist, Health Policy, Massachusetts General Hospital, Boston, MA
      sug:
        subj:
          Advertising
          Career Planning and Development
          Nurse Attitudes Evaluation
          Student Attitudes Evaluation
          Student Recruitment
          Corporations
          Descriptive Research
          Descriptive Statistics
          Funding Source
          Nurse Administrators
          Nursing Shortage
          Professional Image
          Questionnaires
          Random Sample
          Registered Nurses
          School Admissions
          Students, Nursing
          Survey Research
          Human
      ab: Johnson & Johnson launched the Campaign in February 2002. Data from surveys of nursing students, RNs, and CNOs reflect a high level of awareness of several key elements of the Campaign - advertisements, recruitment materials, the discovernursing. com Web site, and regional 'Promise of Nursing' fundraising events. The J & J Campaign for Nursing's Future represents the largest involvement of the private corporate sector, and through this initiative we are learning new and innovative ways to examine the challenges confronting the nursing workforce and develop actions to help resolve them.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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