Awareness and perceptions of the Johnson & Johnson campaign for nursing's future: views from nursing students, RNs, and CNOs.

Johnson & Johnson launched the Campaign in February 2002. Data from surveys of nursing students, RNs, and CNOs reflect a high level of awareness of several key elements of the Campaign - advertisements, recruitment materials, the discovernursing. com Web site, and regional 'Promise of Nursing' fundr...

Full description

Bibliographic Details
Published in:Nursing Economic$ Vol. 23; no. 4; pp. 150 - 158
Main Authors: Donelan K, Buerhaus PI, Ulrich BT, Norman L, Dittus R
Format: research tables/charts Journal Article
Published: Jannetti Publications, Inc. Jul/Aug2005
Online Access:View this record in EBSCOhost