Technology and the sales force: Amach, Inc.
This paper explores the application of sales force technology by Amach, Inc. a Detroit based medical device firm. Sales force technology represents a variety of dynamic tools that can help the sales force. While these tools cannot replace the salesperson and generate deals from customers, they can e...
| Publicado en: | Journal of Hospital Marketing & Public Relations Vol. 14; no. 1; pp. 79 - 92 |
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| Autor principal: | |
| Formato: | case study tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
2002
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=106679670&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 106679670 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 15390942 1XIA jtl: Journal of Hospital Marketing & Public Relations issn: 15390942 maglogo: N pubinfo: dt: 2002 vid: 14 iid: 1 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 106679670 106679670 2004042848 NLM12569996 106679670 ppf: 79 ppct: 13 formats: tig: atl: Technology and the sales force: Amach, Inc. aug: au: Carter T affil: Associate Professor and Chair, Business Administration and Professional Programs, Wagner College sug: subj: Computer Systems Equipment and Supplies Marketing Methods User-Computer Interface Dialysis Equipment and Supplies Information Management Management Information Systems Michigan Organizational Efficiency Sellers and Selling United States ab: This paper explores the application of sales force technology by Amach, Inc. a Detroit based medical device firm. Sales force technology represents a variety of dynamic tools that can help the sales force. While these tools cannot replace the salesperson and generate deals from customers, they can enhance efficiency and effectiveness levels. Sales force technology can range from computer laptops, pagers, cellular phones, desktop personal computers and software for contact management, database management and multimedia presentations. The key for sales managers to remember is that these tools do not drive themselves and still need the skill of management to get the best results. Managerial suggestions and research ideas are presented. pubtype: Academic Journal doctype: case study tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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