Technology and the sales force: Amach, Inc.
This paper explores the application of sales force technology by Amach, Inc. a Detroit based medical device firm. Sales force technology represents a variety of dynamic tools that can help the sales force. While these tools cannot replace the salesperson and generate deals from customers, they can e...
| Published in: | Journal of Hospital Marketing & Public Relations Vol. 14; no. 1; pp. 79 - 92 |
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| Format: | case study tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
2002
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| Online Access: | View this record in EBSCOhost |