Measuring advertising effectiveness in primary health care settings.
ISSUE ADDRESSEDThe effectiveness of various advertising strategies for a primary health care service.METHODSTwo methods of data collection were employed: telephone interviews were conducted with a random sample of the Greater Bunbury Area population, and reception staff of Bunbury Primary Health Ser...
| Published in: | Health Promotion Journal of Australia Vol. 12; no. 2; pp. 167 - 170 |
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| Main Authors: | , , |
| Format: | research tables/charts Journal Article |
| Published: |
Wiley-Blackwell
2001 Aug
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| Online Access: | View this record in EBSCOhost |