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Understanding the health care market requires understanding its customers as people, not as patients.

Bibliographic Details
Published in:Nursing Management Vol. 33; no. 2; pp. 43 - 45
Main Authors: Howland-Gradman J, Broderick S
Format: Journal Article
Published: Lippincott Williams & Wilkins Feb2002
Online Access:View this record in EBSCOhost
Description
Summary:Understanding the health care market requires understanding its customers as people, not as patients.