Implicit/explicit memory versus analytic/nonanalytic processing: rethinking the mere exposure effect.
In studies of the mere exposure effect, rapid presentation of items can increase liking without accurate recognition. The effect on liking has been explained as a misattribution of fluency caused by prior presentation. However, fluency is also a source of feelings of familiarity. It is, therefore, s...
| Published in: | Memory & Cognition Vol. 29; no. 2; pp. 234 - 247 |
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| Main Authors: | , |
| Format: | research tables/charts Journal Article |
| Published: |
Springer Nature
Mar2001
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| Online Access: | View this record in EBSCOhost |