Tweets That Matter: Evidence From a Randomized Field Experiment in Japan.

Although election campaigns are increasingly utilizing social media, only a few studies have investigated their effects experimentally. To fill this gap in the literature, we conducted a field experiment to examine the effects of a campaign that used Twitter during the 2013 House of Councillors elec...

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Detalles Bibliográficos

Publicado en:	Political Communication Vol. 32; no. 4; pp. 574 - 594
Autores principales:	Kobayashi, Tetsuro, Ichifuji, Yu
Formato:	Artículo
Publicado:	Taylor & Francis Ltd Oct-Dec2015
Materias:	Japan Twitter (Web resource) Hashimoto, Tōru, 1969- Political campaigns Elections Microblogs Politicians Practical politics Political attitudes Political participation Social media & politics Mayors Application program interfaces Emotions & politics
Acceso en línea:	Ver este registro en EBSCOhost