BIG DATA SYSTEMS, BUSINESS INTELLIGENCE AND PUBLIC RELATIONS.
Needs and behaviors which, in the past, seemed unrelated with one another can nowadays be collected in advanced data warehouse systems, allowing complex interrelationships to be identified. This system, which is conceptualized under the name of "Big Data," is not solely about data and intelligence a...
| Publicado en: | Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 8; no. 40; pp. 822 - 827 |
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| Autores principales: | , |
| Formato: | Artículo |
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Journal of International Social Research
Oct2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=110602700&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 110602700 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13079581 61LH jtl: Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi issn: 13079581 maglogo: N pubinfo: dt: Oct2015 vid: 8 iid: 40 pid: 42308 pub: Journal of International Social Research artinfo: ui: 110602700 10.17719/jisr.20154013962 ppf: 822 ppct: 5 formats: fmt: @attributes: type: P size: 376KB tig: atl: BIG DATA SYSTEMS, BUSINESS INTELLIGENCE AND PUBLIC RELATIONS. aug: au: YANIK, Akan GÖZTAŞ, Aylin affil: Adnan Menderes University Prof. Dr. Ege University su: Business intelligence Big data Data Public relations Mathematical transformations sug: subj: Business intelligence Big data Data Public relations Mathematical transformations keyword: Big Data Business Intelligence Omniscient Systems Public Relations ab: Needs and behaviors which, in the past, seemed unrelated with one another can nowadays be collected in advanced data warehouse systems, allowing complex interrelationships to be identified. This system, which is conceptualized under the name of "Big Data," is not solely about data and intelligence activities; it is also about effectively giving meaning to innumerable dependent and independent variables through special algorithms, and ultimately about resolving the "DNA" of decision-making processes. In this process, it is possible to conceive that Big Data will gradually acquire a more "omniscient" nature as the amount of data and the number of variables it encompasses increases. Big Data is firstly a data strategy, and the whole system should be reorganized according to new standards in order to realize this strategy. If the systems do not undergo certain transformations and the new standards are not totally accepted, the greatest problem to occur will be the "not invented here" syndrome. Public relations may propound the power of the profession more clearly and provide significant contributions using the success of the Big Data system. With the right strategy within the Big Data system, the institution can be changed thoroughly. Cross-functional cooperation with public relations analyses and studies may be maximized, and the system can be made more integrated. To achieve this, the Big Data culture must be incorporated in the institution and all work processes must be harmonized with the Big Data system. Any Big Data investments to be made without understanding the necessary transformations and making the institution ready for this transformation will cause to a noisy data burst instead of order. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi holder: Journal of International Social Research dt: @attributes: year: 2015 holdings: @attributes: islocal: N |
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