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BIG DATA SYSTEMS, BUSINESS INTELLIGENCE AND PUBLIC RELATIONS.

Needs and behaviors which, in the past, seemed unrelated with one another can nowadays be collected in advanced data warehouse systems, allowing complex interrelationships to be identified. This system, which is conceptualized under the name of "Big Data," is not solely about data and intelligence a...

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Published in:Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 8; no. 40; pp. 822 - 827
Main Authors: YANIK, Akan, GÖZTAŞ, Aylin
Format: Article
Published: Journal of International Social Research Oct2015
Subjects:
Business intelligence
Big data
Data
Public relations
Mathematical transformations
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