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THE RELIGIOUS TELEVISION AUDIENCE: A MATTER OF SIGNIFICANCE, OR SIZE?

Religious Broadcasters and their critics alike have been guilty of misleading claims as to the actual numbers of Americans who view religious television. Much of this disagreement can be laid to the unreliability of audience research techniques. "Demand characteristics," sampling error, construct pr...

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Published in:Review of Religious Research Vol. 29; no. 2; pp. 135 - 152
Main Author: Hoover, Stewart M.
Format: Article
Published: Sage Publications Inc. Dec87
Subjects:
Mass media in religion
Religious broadcasting
Television in religion
Cable television
Religious institutions
United States
Online Access:View this record in EBSCOhost