Understanding Search-Engine Optimization.

Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies appr...

Descripción completa

Detalles Bibliográficos
Publicado en:	Computer (00189162) Vol. 48; no. 10; pp. 43 - 53
Autores principales:	Gudivada, Venkat N., Rao, Dhana, Paris, Jordan
Formato:	Artículo
Publicado:	IEEE Oct2015
Materias:	Search engine optimization Internet marketing Search algorithms Ethics Philosophy
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.