Understanding Search-Engine Optimization.

Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies appr...

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Bibliographic Details
Published in:Computer (00189162) Vol. 48; no. 10; pp. 43 - 53
Main Authors: Gudivada, Venkat N., Rao, Dhana, Paris, Jordan
Format: Article
Published: IEEE Oct2015
Subjects:
Online Access:View this record in EBSCOhost
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        10.1109/MC.2015.297
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      tig:
        atl: Understanding Search-Engine Optimization.
      aug:
        au:
          Gudivada, Venkat N.
          Rao, Dhana
          Paris, Jordan
        affil:
          East Carolina University
          CBS Interactive
      su:
        Search engine optimization
        Internet marketing
        Search algorithms
        Ethics
        Philosophy
      sug:
        subj:
          Search engine optimization
          Internet marketing
          Search algorithms
          Ethics
          Philosophy
      keyword:
        Companies
        Google
        Indexes
        Internet/Web technologies
        Optimization
        search engines
        search-engine optimization
        search-engine ranking
        search-engine results page
        SEO
        SERP
        Web search
        webpage content
        webpage indexing
        website design
      ab: Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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