Handbook of Brand Semiotics

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and...

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Detalles Bibliográficos

Autor principal:	George Rossolatos
Formato:	Libro
Publicado:	Kassel University Press GmbH_Legacy 2015
Materias:	Branding (Marketing) Marketing > Handbooks, manuals, etc Semiotics > Handbooks, manuals, etc Communication > Handbooks, manuals, etc
Acceso en línea:	Ver este registro en EBSCOhost