Handbook of Brand Semiotics

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and...

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Bibliographic Details

Main Author:	George Rossolatos
Format:	Book
Published:	Kassel University Press GmbH_Legacy 2015
Subjects:	Branding (Marketing) Marketing > Handbooks, manuals, etc Semiotics > Handbooks, manuals, etc Communication > Handbooks, manuals, etc
Online Access:	View this record in EBSCOhost