Blog Credibility: Examining the Influence of Author Information and Blog Reach.
Literature on blog credibility shows that blog readers find blogs more credible than the mainstream media, whereas it is just the opposite with the general audience. Using three experiments, the present study examines the influence of two factors: identity of the blogger (journalist blogger vs. nonj...
| Published in: | Atlantic Journal of Communication Vol. 23; no. 5; pp. 298 - 314 |
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| Format: | Article |
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Taylor & Francis Ltd
Nov-Dec2015
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| Online Access: | View this record in EBSCOhost |