The behaviour of the television audience on social networks. An approach to its profile and the most talked-about programmes.
Introduction. This article analyses the profile of the television audience and its behaviour in social networks from different points of view, and across different TV formats and genres. Method. The study is based on a computer-assisted telephone interview applied to a sample of Spanish people over...
| Publicado en: | Revista Latina de Comunicación Social no. 70; pp. 539 - 552 |
|---|---|
| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Revista Latina de Comunicacion Social
2015
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=112029586&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 112029586 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2015 iid: 70 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 112029586 10.4185/RLCS-2015-1058en ppf: 539 ppct: 13 formats: fmt: @attributes: type: P size: 3.3MB tig: atl: The behaviour of the television audience on social networks. An approach to its profile and the most talked-about programmes. aug: au: Gómez Aguilar, M. Paniagua Rojano, F. J. Farias Batlle, P. affil: Associate Professor, School of Communication Sciences, Universidad de Málaga (Spain) Full Professor, School of Communication Sciences, Universidad de Málaga (Spain) su: Spain Television broadcasting Content analysis Television viewers -- Social aspects Online social networks research Television programs research sug: subj: Television broadcasting Content analysis Spain Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing Television Broadcasting Motion Picture and Video Production Television viewers -- Social aspects Online social networks research Television programs research keyword: journalism social media Television audience journalism social media Television audience ab: Introduction. This article analyses the profile of the television audience and its behaviour in social networks from different points of view, and across different TV formats and genres. Method. The study is based on a computer-assisted telephone interview applied to a sample of Spanish people over 18 years of age. A total of 1,201 interviews were conducted, with an absolute sampling error of ±2.8 percent and a confidence level of 95.5 percent. The participating households were selected by means of a simple random sampling technique, while the selection of participants tried to assure representativeness in terms of sex, age and geographical location. Results. The most talked-about TV programmes in social media belong to the fictional, entertainment and sports genres, although there are differences depending on the age, sex and educational level of the TV audience. Conclusions. The study confirmed that there is a growing trend to talk about TV programmes on social media. However, it is necessary to carry out a detailed content analysis to better understand the audience's attitudes and the issues explored on those TV programmes that are talked about on social media. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|